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Norwegian Presence: Brand Identity

Date

May 2023

Description

Norwegian Presence presents a comprehensive brand identity project centered on Scandinavian craftsmanship and collaborative design. The initiative captures the intersection of industrial design and exhibition environments, spanning from outdoor signage to interior gallery installations and print collateral. Executed through a monochromatic and minimalist lens, the work emphasizes material texture, clean typographic layouts, and structural form. Creative development for the project was led by graphic design studio Bielke&Yang, with bespoke type design by Bobby Tannam. The visual narrative, documented extensively by photographer Magnus Nordstrand, utilizes high-contrast imagery, cinematic framing, and natural light to showcase sculptural objects, furniture, and utility pieces across diverse physical and digital mediums.

Style

Clean, Horizontal

Color
Jet Black
Context

Advertising Campaign

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