Norwegian Presence

May 2023

Norwegian Presence presents its brand identity through a multi-faceted design campaign that spans exhibition spaces, print collateral, and digital assets. Orchestrated by graphic design studio Bielke&Yang, the project establishes a cohesive visual language centered on clean typography and a monochromatic aesthetic. Type designer Bobby Tannam developed custom typefaces that anchor the identity across both architectural signage and printed publications. The project incorporates a cinematic approach to product display, utilizing high-contrast lighting and minimalist arrangements to highlight Scandinavian craftsmanship. Magnus Nordstrand captures the installation through documentary photography, focusing on texture, natural light, and the integration of objects within gallery-like environments. These elements combine to form a streamlined design system that translates across various media, from large-format outdoor billboards to sculptural studio imagery.

Clean, Horizontal

Advertising Campaign