Brand
ProjectBrand Identity
Normal Computing Brand Identity 2025
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Description
This video captures a large digital advertising screen mounted on a subway station platform, showcasing the brand identity project for Normal Computing. The screen cycles through a sequence of motion graphics featuring natural textures like rocks, sand, cupped hands, and dark water beneath a sleek floating square product tile with typography. On the subway platform, commuters walk past the glowing display while tiled walls and orange accent panels line the background. The piece blends minimal digital design with cinematic motion graphics tailored for out-of-home advertising environments.