The brand identity for NO28, developed by design studio Plus Mûrs, centers on a minimalist aesthetic that bridges digital and physical touchpoints. The project includes a functional e-commerce interface featuring 3D wireframe models and a monochromatic design palette that emphasizes clean typographic hierarchy.
Beyond the web experience, the identity extends into physical packaging and collateral. Key elements include frosted garment bags and promotional posters displayed in urban settings, each utilizing high-contrast vector elements and bold sans-serif typography to maintain a consistent technical look.
