NO28

May 2022

The brand identity for NO28, developed by design studio Plus Mûrs, establishes a clean, technical visual language across both digital and physical touchpoints. The project spans e-commerce UI design, custom packaging, and editorial promotion, leaning into a modern aesthetic defined by monochromatic palettes and minimalist typography. Digital assets feature 3D render and CGI elements, including wireframe avatars, presented against high-contrast backgrounds to emphasize a functional e-commerce interface. These digital components are complemented by tactile packaging designs, which utilize semi-transparent materials to maintain the project's consistent, pared-back identity. The scope extends into urban environments, where bold graphic posters announce brand launches, grounding the minimalist system in a tangible, architectural space.

Horizontal, Commercial, Clean, Minimalist

E-commerce / Product