NL23
01
Brand
Project01
Date
May 2026
Description
NL23 presents 01, a commercial animation for the Nurture Life Super Sammies line. The campaign highlights the product's natural ingredients and reduced sugar profile through a blend of live-action technique and playful animation. Featuring dynamic product shots, the spot depicts the strawberry smash sandwich split open to showcase its sunflower seed butter and real fruit filling. Animated cartoon characters—including strawberries, blueberries, and raspberries—interact with the packaging to emphasize the brand's food and beverage offering in a saturated, polished style.
Style
Horizontal, Commercial, Saturated, Polished
Techniques
Animation, VFX / visual effects
Industries
CPG / Packaged Food
Color
Rose
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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