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Brands
Nike FUTUR™
ProjectBreakdance Collection

Nike, FUTUR™ Breakdance Collection 2024

Associated creatives

Modern Post
Modern PostPost Production / VFX

Tags

breakdancer dancingbreakdancerdancerbreakdancingman breakdancingman dancing

Description

This black-and-white promotional video for Nike and FUTUR features dynamic breakdancing performances and artistic choreography. Set against minimalist warehouse and studio backdrops, dancers execute fluid floor work, powerful freezes, and acrobatic flips. The visual style incorporates dramatic low-key and high-contrast lighting, interspersed with silhouettes, projector shadows, and sweeping camera movements. Post-production and visual effects were handled by Modern Post.