Nike

Aug 2024

Nike introduces the Trail Pegasus in this multi-faceted sportswear campaign. The project centers on the durability and performance of the footwear across rugged terrain, featuring a blend of action-oriented photography and candid portraiture. Photographer Kwabena Sekyi Appiah-nti utilizes a range of lighting techniques, from the sharp contrast of hard light and lens flare in trail-running environments to the subtle, textured aesthetic of analogue film. The campaign highlights the footwear's utility through high-speed freeze action shots and moody, low-key imagery. By pairing dynamic outdoor sequences with intimate portraits, the work emphasizes movement and the connection between the runner and the landscape.

Vertical, Commercial

Natural light

Sportswear

Advertising Campaign