Nike: Trail Pegasus
Brand
Date
Aug 2024
Description
Nike presents a campaign for the Trail Pegasus, capturing the rugged intersection of athletic performance and natural environments. Photographer Kwabena Sekyi Appiah-nti documents the footwear across varying terrains, leaning into high-speed action shots and raw, analogue-inspired textures. The series contrasts intense natural light and lens flare with low-key, moody compositions. By utilising hard light and documentary-style framing, the project highlights the technical details of the lugged outsoles and vibrant colourways of the Trail Pegasus model within woodland and rocky landscapes.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.