Logo
  • Home
  • ·Media
  • ·Nike Trail Pegasus Campaign by Kwabena Sekyi Appiah-nti
Brand
Nike
ProjectTrail Pegasus
Nike Trail Pegasus campaign poster featuring two trail runners by a massive rock at night under dramatic warm lighting.

Nike Trail Pegasus 2024

Associated creatives

Kwabena Sekyi Appiah-nti
Kwabena Sekyi Appiah-ntiPhotographer

Tags

trail runnersrunners at nighttwo runnersnike trail runningrunner on boulderstanding runner

Description

A campaign poster for Nike Trail Pegasus, photographed by Kwabena Sekyi Appiah-nti. Two runners navigate a rugged natural landscape illuminated by intense, warm direct lighting against the black night sky. One runner is seated atop a massive rocky boulder while the other stands at the base looking upward in a white shirt and dark running shorts. Bold white typography across the top reads 'DISTANT GRATIFICATION' alongside the Nike Run logo and campaign copy at the bottom.

Style

Vertical, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro, Hard Light

Industries

Sportswear

Color

Pure White (30%)
Jet Black (50%)

Background

Night Sky

Context

Advertising Campaign