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Nike Trail Pegasus campaign poster featuring two trail runners by a massive rock at night under dramatic warm lighting.

Nike Trail Pegasus 2024

About

A campaign poster for Nike Trail Pegasus, photographed by Kwabena Sekyi Appiah-nti. Two runners navigate a rugged natural landscape illuminated by intense, warm direct lighting against the black night sky. One runner is seated atop a massive rocky boulder while the other stands at the base looking upward in a white shirt and dark running shorts. Bold white typography across the top reads 'DISTANT GRATIFICATION' alongside the Nike Run logo and campaign copy at the bottom.

Brand

Nike

Project

Nike Trail Pegasus 2024

Keywords

trail runnersrunners at nighttwo runnersnike trail runningrunner on boulderstanding runner

Credits

Kwabena Sekyi Appiah-nti
Photographer

Styles

VerticalCommercialMoodyWarm

Techniques

Low-key / chiaroscuroHard Light

Industries

Sportswear

Background

Night Sky

Context

Advertising Campaign