Nike: Superfly
Brand
Date
Jun 2025
Description
Nike presents the Superfly project, a sportswear campaign photographed by Benjamin Lennox. The series utilizes moody, low-key lighting and chiaroscuro techniques to emphasize both static poise and dynamic movement, framing the athlete against textured, dark studio backgrounds. The imagery captures the collection through varied compositions, ranging from close-up portraits to multi-exposure sequences. The aesthetic remains polished and clean, with the styling balancing high-volume pleated garments against minimalist black athletic wear to highlight the footwear.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Jet Black
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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