Nike presents the Superfly project, a sportswear campaign photographed by Benjamin Lennox. The series utilizes moody, low-key lighting and chiaroscuro techniques to emphasize both static poise and dynamic movement, framing the athlete against textured, dark studio backgrounds.
The imagery captures the collection through varied compositions, ranging from close-up portraits to multi-exposure sequences. The aesthetic remains polished and clean, with the styling balancing high-volume pleated garments against minimalist black athletic wear to highlight the footwear.
