Nike
Superfly
Brand
ProjectSuperfly
Date
Jun 2025
Description
Nike spotlights the Superfly silhouette through a series of studio-based portraits and action-oriented imagery. The project, captured by photographer Benjamin Lennox, blends sportswear elements with refined garment styling, utilising high-speed freeze techniques to emphasize movement and textile volume. Set against dark, mottled concrete and slate-grey backgrounds, the campaign adopts a moody chiaroscuro aesthetic. The work balances commercial product focus with editorial movement, incorporating multiple exposure sequences and clean, directional lighting to frame the athletic footwear and apparel.
Style
Horizontal, Commercial, Clean
Industries
Sportswear
Color
Pure White
Jet Black
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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