Nike Superfly 2025
Associated creatives
Tags
Description
A dancer extends into an expansive dynamic pose against a muted dark studio backdrop. She wears a fitted black short-sleeved crop top paired with high-volume, pleated off-white palazzo trousers and black athletic sneakers. The low-angle composition is grounded by an illuminated white floor strip, highlighting the movement and texture of the fabric. Photographed by Benjamin Lennox for Nike's Superfly project.
Style
Horizontal, Commercial, Action, Moody, Polished
Techniques
High-speed / freeze, Soft Light
Industries
Sportswear
Color
Cream (50%)
Off-Black (30%)
Background
Textured Backdrop
Context
Advertising Campaign