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Brand
Nike
ProjectKobe AF-1 Protro Campaign
Extreme close-up macro shot of dark purple sneaker sole with concentric circular tread pattern and stamped years

Nike Kobe AF-1 Protro Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

sneaker sole macrosneaker soleshoe solepurple sneaker solepurple sole

Description

An extreme macro product shot captures the intricate sole detail of the Nike Sportswear Kobe AF-1 Protro campaign, art directed by Matija Gabrilo. The dark purple rubber sole features a precise concentric circular tread pattern with textured snake-scale detailing along the ridges. Small stamped years are embedded within the circular grooves, highlighting the shoe's heritage. The composition employs a tight vertical framing with soft, directional lighting that emphasizes the tactile ridges and material depth against a subtle warm background.