Nike
So Win
Brand
ProjectSo Win
Date
Feb 2025
Description
Nike’s 'So Win' campaign captures the intensity of elite athletic performance through a monochrome, cinematic lens. Directed by Visie Admin, the film features a series of female athletes across basketball and track disciplines, set against both controlled studio environments and high-energy stadium backdrops. The production leans into high-contrast lighting to highlight the focus and physical endurance required for competition. Creative direction from Wieden+Kennedy Portland frames these moments of action through a mix of tight portraits and expansive wide shots, maintaining a grounded, athletic aesthetic throughout.
Style
Horizontal, Action, Cinematic, Monochrome
Industries
Sportswear
Color
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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