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Nike So Win 2025

About

This black and white video production for the Nike So Win campaign features powerful portraits and action sequences of prominent female athletes. The visual style utilizes high-contrast monochrome lighting, dramatic shadows, and atmospheric smokey backdrops to emphasize strength and determination. Athletes are captured in various settings, from studio setups to athletic stadiums and basketball courts. The piece combines intimate close-up portraits with dynamic sports action, creating a compelling narrative of athletic ambition.

Brand

Nike

Project

Nike So Win 2025

Keywords

female athletesnike athletic apparelblack and white videosports campaignwomen in sports

Credits

TRIM

Styles

HorizontalActionMonochromeCommercial

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Background

Solid Colour

Context

TVC / TV Commercial
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