Nike: So Win
Brand
Date
Jan 2025
Description
Nike's So Win campaign captures the intensity of elite athleticism through a series of high-contrast, cinematic sequences. Directed by Kim Gehrig, the project highlights basketball players, track runners, and gymnasts in motion across studio backdrops and stadium settings. The commercial utilizes a desaturated palette and rhythmic editing to frame movement with a focus on form. By leveraging live-action technique and dramatic slow motion, the piece emphasises the athleticism inherent in sportswear, maintaining a consistent focus on the mechanics of performance.
Style
Horizontal, Cinematic, Desaturated, Matte
Techniques
Slow motion
Industries
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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