Nike So Win 2025

Description

This black and white commercial video for Nike's So Win project features powerful cinematic sequences of elite athletes, including basketball players, track runners, and gymnasts. Directed by Kim Gehrig and produced with Wieden+Kennedy Portland, the piece uses high-contrast low-key lighting and dramatic framing to highlight determination and athletic prowess across studio backdrops and packed stadium arenas. The athletes wear branded Nike sportswear while performing dynamic movements, spins, and dunks. The monochrome colour grading and rhythmic editing underscore the intense emotional register of the campaign.