Nike Sam Le Roy - Hartcopy 2025

About

This short documentary video features Sam Le Roy, founder of the footwear publication Hartcopy, discussing sneaker culture and context in partnership with Nike. The video includes scenes shot outside a traditional British pie and mash shop, detailed shots of magazine pages featuring sneaker photography, and close-ups of footwear and editorial layout design. The visual style employs natural lighting and documentary framing, capturing candid moments of the subject reading, walking, and speaking about design archives. The color palette features deep blues, neutral whites, and warm wooden tones.