Nike: Running 2024 Campaign - Morning

Sep 2024

Nike’s 2024 running campaign captures the ritualistic onset of a morning workout, following a diverse cast as they navigate their domestic spaces before daybreak. The commercial tracks the transition from nocturnal stillness to the kinetic energy of early morning, moving through private kitchens, bedrooms, and bathrooms. Shot with a cinematic focus, the film utilizes live-action technique to ground the athletes in candid, everyday moments—stretching, preparing meals, and brushing teeth. The narrative arc mirrors the shift in lighting, graduating from deep, dark tones to the ambient warmth of first light. Creative development was handled by Wieden+Kennedy Portland and Nickerson Research, with production by Iconoclast US and Primo Content Argentina.

Horizontal, Cinematic

TVC / TV Commercial