Nike Running 2024 Campaign - Morning 2024

Description

This commercial video for Nike showcases a montage of diverse individuals waking up and starting their morning routines across various city apartments as dawn breaks. The sequence moves through different domestic interiors including bedrooms, bathrooms, and kitchens, capturing athletes and runners preparing for the day. Cinematic low-key lighting grading transitions from dark nocturnal tones to the warm glow of early morning light. The video captures candid expressions, yawning, stretching, brushing teeth, and cooking breakfast before heading out.