Nike: Run Like a Mother
Brand
Date
Nov 2023
Description
Nike’s 'Run Like a Mother' follows the athletic journey of cross-country runner Erica Birk-Jarvis. The piece weaves together intimate family moments and childhood reflections with dynamic footage of competitive racing on outdoor tracks. Produced by Rakish, the film utilizes a documentary-style approach, blending archival photography with live-action sequences. The execution emphasizes the physical rigor of distance running through crisp daylight and natural color tones.
Style
Documentary, Horizontal, Action, Clean
Techniques
Analogue / film
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.