Nike Run Like a Mother 2023

About

This video piece titled Run Like a Mother for Nike captures the athletic journey of cross-country runner Erica Birk-Jarvis. The narrative transitions from intimate family moments and childhood reflections to dynamic footage of competitive racing across outdoor tracks and cross-country courses. Rakish's production employs a mix of archival photographs, cinematic running sequences, and documentary-style competition footage. The color grading leans into natural tones and crisp daylight, emphasizing the dedication and rigor of distance running.