Nike: ON AIR.MAX
Brand
Date
Mar 2023
Description
Nike presents ON AIR.MAX, a project that spotlights the intersection of sneaker culture and music through a reimagined underground radio station. Produced by AKQA US, the sequence features live audio sessions and performances by rising artists, set against the backdrop of New York City nightlife. The aesthetic leans into a lo-fi visual language, utilizing grainy textures and monochromatic tones to evoke a nostalgic, 1980s broadcast feel. Throughout the footage, DJs navigate vintage mixing consoles interspersed with shots of sneaker displays, grounding the cinematic narrative in both technology and urban style.
Style
Horizontal, Cinematic, Monochrome, Grainy, 1980s, Nostalgic
Techniques
VHS / lo-fi
Industries
Context
Advertising Campaign, Music Video
Associated creatives
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