Logo
Brand
Nike
ProjectON AIR.MAX

Nike ON AIR.MAX 2023

Associated creatives

AKQA US
AKQA USAgency / Creative

Tags

nike on air max videonike videoon air max videodj mixing boardradio stationunderground radio stationdj mixing consolemixing board

Description

This video project titled ON AIR.MAX for Nike showcases an underground radio station and musical performances featuring rising artists. The footage incorporates lo-fi aesthetics, vintage broadcast textures, and scenes of DJs operating mixing consoles alongside crowds in New York City. Produced by AKQA US, the sequence captures live audio broadcast sessions, sneaker displays, and dynamic urban nightlife energy.