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Nike: Nike x Nowness DC

Brand
Nike
Date

Nov 2022

Description

This collaborative film project, Nike x Nowness DC, explores the intersection of sportswear and contemporary dance. Produced by Love Song, the piece captures athletic performers as they navigate a vast, arid landscape, executing a series of precise movements and dynamic leaps across an open highway. Leaning into a cinematic aesthetic, the work utilizes natural light and desaturated tones to emphasize the textures of the apparel against the expansive horizon. The film documents the performers' form and motion through a live-action technique, maintaining a focus on athletic agility within a structured environment.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries
Sportswear
Color
Jet Black
Pure White
Background

Road

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Love Song
Love SongProduction
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