Nike Nike x Nowness DC 2022

About

This video project titled Nike x Nowness DC, produced by Love Song for Nike, captures athletic performers executing dynamic leaps, turns, and stretches on a long, straight desert highway flanked by arid hills. The cinematography features desaturated, muted tones and natural daylight, emphasizing movement and form against an expansive horizon. Performers wear athletic apparel, tops, and sneakers as they stretch their arms and jump mid-air. The sweeping views and precise choreography blend commercial fashion and contemporary dance.