Nike

Sep 2025

The Nike x KNWLS collaboration introduces a fusion of sportswear and avant-garde design, captured through a series of editorial images and commercial shorts. The campaign leans into a futuristic aesthetic, utilizing clean, high-contrast lighting and metallic textures to emphasize the technical construction of the apparel and footwear. Creative direction is led by Torso Solutions, working in tandem with art director Jamie Reid and fashion stylist Georgia Pendlebury. The imagery features diverse compositions, ranging from moody, chiaroscuro portraits set against weathered concrete to action-oriented shots in architectural environments and an underwater sequence. Key technical elements include hard light and desaturated color grading, which underscore the sculptural nature of the collection.

Editorial, Vertical

Sportswear

Advertising Campaign