Nike Nike x KNWLS 2025

About

This editorial campaign image for the Nike x KNWLS project features a model's lower legs and feet wearing avant-garde sculptural footwear and sneakers. The subject is posed against a smooth, reflective metallic silver background that creates soft ambient highlights and subtle environmental reflections. Art direction by Jamie Reid and fashion styling by Georgia Pendlebury shape the clean, futuristic aesthetic of the shot. The lighting is bright and diffuse, accentuating the glossy surfaces of the shoes and the tonal contours of the skin.