Nike: Nike T90 Campaign
Brand
Date
Feb 2025
Description
The Nike T90 campaign features model Iris Law, captured by photographer Aidan Zamiri in a high-contrast, moody aesthetic. The series utilizes low-key lighting to emphasize athletic movement and footwear silhouettes, set against a stark, minimalist environment. Creative production includes fashion styling by Danielle Emerson, with hair by Syd Hayes and makeup by Anne Sophie Costa. Set design by Tom Schneider and movement direction by (LA) Horde ground the commercial imagery in a precise, technical approach to sportswear fashion.
Style
Vertical, Commercial, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Crimson
Silver (metallic)
Background
Forest
Context
Advertising Campaign
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