Nike

Feb 2025

The Nike T90 campaign features a series of portraits centered on athletic movement and a moody aesthetic. Captured by photographer Aidan Zamiri, the commercial imagery positions model Iris Law in a stark, high-contrast environment that leans into low-key lighting techniques. The visual direction focuses on sharp foreground details and metallic product textures against deep shadows. Fashion styling by Danielle Emerson pairs technical sportswear with a minimalist wardrobe, supported by movement direction from (LA) Horde. The production team also includes hair stylist Syd Hayes, makeup artist Anne Sophie Costa, and set designer Tom Schneider, who creates the subdued, dark backdrop for the shoot.

Vertical, Commercial, Moody

Low-key / chiaroscuro

Sportswear

Forest

Advertising Campaign