Nike

Dec 2025

The Nike Running Campaign frames performance footwear and apparel within the stark, architectural landscape of urban running environments. Through a series of high-angle and top-down perspectives, the work leans into the geometric interplay between track lane markings, concrete ramps, and the dynamic, mid-stride motion of athletes. Photographer Myrthe Giesbers and stylist Carolina Orrico execute a cohesive visual language defined by a cool, desaturated palette and high-contrast lighting. By pairing hard light with dramatic shadows, the series emphasizes the technical textures of engineered knit uppers, gradient foam midsoles, and the gritty materiality of asphalt and concrete. The imagery balances commercial product focus with an editorial, movement-driven approach to sport.

Vertical, Commercial, Cool

Sportswear

Advertising Campaign