Nike

Dec 2025

This Nike Running campaign documents the intensity of athletic performance through a modern, architectural lens. Captured across varied urban landscapes and professional tracks, the series emphasizes the intersection of human movement and technical footwear. The imagery utilizes a consistent cool-toned palette, relying on sharp, directional lighting to carve out bold silhouettes against dark, textured asphalt and concrete environments. Photographer Myrthe Giesbers and fashion stylist Carolina Orrico focus on the graphic relationship between the athletes and their surroundings. The series employs hard light and high-contrast shadows to accentuate the aerodynamic form of the latest performance silhouettes, featuring distinct gradient midsoles and engineered knit uppers. By integrating wide-angle aerial perspectives with tight, macro details of both equipment and anatomy, the project frames running as a precision-driven, rhythmic discipline.

Vertical, Commercial, Cool

Sportswear

Advertising Campaign