Nike Nike Running Campaign 2025

Description

A high-angle, black-and-white perspective captures a subject standing on concrete marked by tire tracks and skid patterns. Visible at the bottom of the frame are the subject's feet clad in dark running tights and light-toned athletic sneakers with distinctive swoosh branding. Harsh overhead directional lighting projects a high-contrast, detailed silhouette of the standing figure onto the textured ground surface. The composition uses graphic contrast, negative space, and gritty urban textures as part of the Nike Running Campaign.

Style

Editorial, Vertical, Monochrome, Graphic

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign