Nike

Feb 2025

Nike spotlights athlete Zheng Qinwen in the 24.7 campaign, a series of studio portraits that capture the professional tennis player in motion. Photographed by Axel Morin, the images employ clean, directional lighting to highlight athletic apparel silhouettes and textures against high-contrast backgrounds. The project incorporates polished graphic elements, including a circular 24.7 clock motif and digital typography, to define the visual identity of the apparel line. Styled by fashion editor Yii Ooi, the portraits feature diverse athletic-wear ensembles, supported by hair styling from Issac Yu and makeup by Clive.x. These commercial portraits utilise a clean aesthetic to maintain focus on the subject's energetic poses and the movement of the collection.

Commercial, Clean, Horizontal

Natural light

Sportswear

Advertising Campaign