Nike: Nike 24.7 with Zheng Qinwen
Brand
Date
Feb 2025
Description
Nike spotlights tennis athlete Zheng Qinwen in the 24.7 campaign, a sportswear project focused on movement and high-performance silhouettes. Captured in a studio setting, the series utilizes directional lighting to emphasize the textured apparel and athletic forms of the subject. Photographed by Axel Morin, the campaign features creative fashion styling by Yii Ooi, hair styling by Issac Yu, and makeup by Clive.x. The visuals integrate clean studio aesthetics with a recurring circular graphic motif, aligning with the campaign's 24.7 clock-inspired branding.
Style
Commercial, Clean, Horizontal
Techniques
Natural light
Industries
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.