Nike Nike 24.7 with Zheng Qinwen 2025

Description

This image from the Nike 24.7 project features professional tennis player Zheng Qinwen in dynamic, energetic poses against a solid dark blue background. She wears athletic apparel including brown trousers, a matching draped top, and a black crop top, paired with athletic footwear and holding a tennis racket. A circular graphic element featuring a 24.7 clock layout, Chinese typography, and the Nike swoosh logo overlays the composition. The lighting is clean and directional, accentuating the crisp forms and movement of the subject. The campaign was photographed by Axel Morin with styling by Yii Ooi.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Solid Colour

Context

Advertising Campaign