Nike: Never Done Making History
Brand
Date
Jan 2023
Description
Nike's 'Never Done Making History' campaign honors the legacy of the Tigerbelles track and field team. The piece juxtaposes archival footage with contemporary portraiture of former sprinter and TSU Track and Field director Chandra Cheeseborough, who reflects on the team's historical record-setting achievements. The film utilizes a cinematic, live-action technique to bridge past and present athletic history. Visual sequences include close-up shots of running shoe spikes arranged into patterns, emphasizing the technical craftsmanship of the brand's sportswear footwear. The project was developed with creative agency AKQA US.
Style
Horizontal, Cinematic
Industries
Color
Magenta
Royal Blue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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