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Brand
Nike
ProjectNever Done Making History

Nike Never Done Making History 2023

Associated creatives

AKQA US
AKQA USAgency / Creative

Tags

chandra cheeseboroughnike videotigerbelles track teamtrack sprinterhistorical photorunning shoe spikes

Description

This campaign video for Nike titled Never Done Making History highlights the legacy of the Tigerbelles track and field team. It features archival footage alongside a portrait of Chandra Cheeseborough, former sprinter and director of TSU Track and Field, holding a historical photograph. Close-up sequences showcase running shoe spikes arranged to form words and patterns. The video celebrates athletic history, achievements, and record-setting moments.