In this behind-the-scenes documentary for Nike, senior footwear designer Jason Petrie provides an intimate look at the development of the LeBron 17 sneaker. The film tracks the creative process from initial sketches to the final engineering stages within his design studio.
The piece leans into a raw, live-action technique, utilizing natural light to capture the tactile reality of the design process. Production was handled by BlueOx, with 9iFX Studios managing post-production and visual effects, framing the project as a focused technical deep dive into sportswear design.
