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Nike Lebron17 Behind the Design 2022

About

This behind-the-scenes documentary video features Nike senior footwear designer Jason Petrie in a design studio discussing the creation of the LeBron 17 sneaker. The footage follows Petrie at his workspace as he reviews design sketches, examines phone video clips of basketball games, and shares insights into footwear engineering. The warm indoor setting features a cluttered workbench, architectural models, reference materials, and large windows with natural light illuminating the space.

Brand

Nike

Project

Nike Lebron17 Behind the Design 2022

Keywords

man talkingmansenior footwear designernike footwear designersneaker designerjason petriedesigner at desk

Credits

BlueOx
Production
9iFX Studios
Post Production / VFX

Styles

DocumentaryHorizontalClean

Techniques

Natural light

Industries

Sportswear

Background

Office

Context

Brand Film / Corporate Video
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