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Nike: LeBron and Bronny James

Brand
Date

Dec 2024

Description

Nike presents a playful commercial featuring LeBron James and Bronny James. The live-action spot centers on a comedic narrative involving luxury vehicles, shifting focus away from performance to a lighthearted domestic setting outside a modern residence. Produced by Invisible Collective, the film utilizes a polished aesthetic to capture the interaction between the two athletes. The sequence balances the high-end vehicle environment with a cereal-focused visual motif.

Style

Horizontal, Commercial, playful, Polished

Background

House

Context

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video

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