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Brand
Nike
ProjectLeBron and Bronny James

Nike LeBron and Bronny James 2024

Associated creatives

Invisible Collective
Invisible CollectiveProduction

Tags

lebron jamesbronny jameslebron and bronny jamesnike commercialnike videopouring cerealcereal box

Description

This commercial video for Nike features LeBron James and Bronny James in a comedic sequence involving luxury cars and cereal. LeBron pours cereal from the sunroof of a car, while Bronny opens another vehicle to reveal its interior overflowing with cereal. The live-action footage highlights playful interactions set outside a modern residential home. Production was handled by Invisible Collective.