Nike: Kobe Strings
Brand
Date
Aug 2023
Description
Nike's Kobe Strings campaign highlights the intersection of athletic philosophy and product design. Featuring Kobe Bryant, the piece uses a direct-to-camera format to explore the technical nuances of performance footwear through the lens of a documentary approach. Produced by ALTERED.LA, the content utilizes clean framing and natural light to maintain focus on the subject's narrative. The execution relies on live-action techniques to capture an intimate, grounded perspective on the athlete's creative process.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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