Nike
Kobe Reverse Grinch
Brand
ProjectKobe Reverse Grinch
Date
Jul 2026
Description
This campaign for the Nike Kobe Reverse Grinch spotlights the latest sneaker release through a high-energy, live-action commercial. Set on a smoke-filled, indoor basketball court, the film leans into a moody, chiaroscuro-inspired aesthetic to showcase the footwear. Produced by GREATERGOOD, the spot focuses on an athlete moving between the sideline and the court floor. The cinematic approach uses dramatic lighting to emphasize the bold red colourway of the sneakers against the dark, haze-heavy environment.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Crimson
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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