Nike
Kobe Reverse Grinch
Brand
ProjectKobe Reverse Grinch
Date
Jul 2026
Description
Nike spotlights the Kobe Reverse Grinch with a campaign centered on the iconic red sneakers. The film leans into a moody atmosphere, utilizing a smoke-filled, low-key indoor basketball court to frame the athlete. Production company GREATERGOOD drives the visual narrative, which emphasizes the silhouette and dynamic energy of the footwear through cinematic, live-action techniques. The commercial features high-contrast lighting to highlight the sneakers against the polished wood of the court.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Crimson
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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