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Brand
Nike
ProjectKobe Reverse Grinch

Nike Kobe Reverse Grinch 2026

Associated creatives

GREATERGOOD
GREATERGOODProduction

Tags

man in athletic wearathletic manman playing basketballred sneakersnike sneakersbasketball playerman seated on bench

Description

This commercial video for the Nike Kobe Reverse Grinch project features a player in a sleeveless athletic top and baggy trousers on a smoke-filled indoor basketball court. The moody atmosphere is enhanced by dramatic lighting and haze floating across the polished wooden floor. The athlete is seen seated on a sideline bench and stepping out onto the court, wearing striking red sneakers. Produced by GREATERGOOD, the video captures a dynamic energy before displaying the iconic red Nike swoosh.