Nike's IIOME project is a short-form campaign film that documents the meticulous process of hand-painting branding onto an urban exterior. Developed by Wieden + Kennedy London and produced by Biscuit Filmworks UK, the piece highlights the craft involved in large-scale mural creation.
Leaning into a cinematic aesthetic, the film utilizes natural light and a cool color palette to maintain a moody, focused tone. The live-action technique emphasizes the physical application of paint, centering the narrative on the detail-oriented nature of the task within a concrete, architectural setting.
