Nike: IIOME
Brand
Date
Jul 2025
Description
Nike's IIOME project is a short-form campaign film that documents the meticulous process of hand-painting branding onto an urban exterior. Developed by Wieden + Kennedy London and produced by Biscuit Filmworks UK, the piece highlights the craft involved in large-scale mural creation. Leaning into a cinematic aesthetic, the film utilizes natural light and a cool color palette to maintain a moody, focused tone. The live-action technique emphasizes the physical application of paint, centering the narrative on the detail-oriented nature of the task within a concrete, architectural setting.
Style
Vertical, Cinematic, Cool, Clean
Techniques
Natural light
Industries
Color
Scarlet
Pure White
Background
Residential Building
Context
Advertising Campaign
Associated creatives
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