Nike IIOME 2025

Description

This video for the Nike IIOME project, created by Wieden + Kennedy London and Biscuit Filmworks UK, captures a person painting a large red Nike Swoosh and the word HOME onto a white wall beneath a multi-story building exterior. The framing emphasizes the detailed hand-painting process, showing close-ups of red paint being applied with a brush. The cool color grading and natural daylight create a moody atmosphere in an urban setting. The sequence highlights craft and dedication, reflecting the campaign theme.