Nike: GT Cut China
Brand
Date
Apr 2024
Description
Nike spotlights basketball athlete Yang Liwei in this high-energy sportswear campaign. The creative features an action-oriented composite sequence, capturing Liwei in a dynamic mid-stride motion while demonstrating the G.T. Cut 3 silhouette. Photographer Benjamin Lennox utilizes high-key studio lighting to isolate the movement against a clean, minimal background. The aesthetic is defined by its graphic approach, integrating bold typography alongside a distinctive brushstroke-patterned jersey to maintain a sharp commercial focus.
Style
Horizontal, Commercial, Action, Graphic
Techniques
High-key
Industries
Color
Forest Green
Pure White
Amber
Background
White Seamless, Residential Building
Context
Advertising Campaign
Associated creatives
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