Nike
GT Cut China
Brand
ProjectGT Cut China
Date
Apr 2024
Description
For the GT Cut China campaign, Nike highlights the agility of its G.T. Cut 3 sneakers through an energetic visual sequence. The project features Chinese basketball player Yang Liwei captured in a dynamic, mid-stride position while dribbling on court. Photographer Benjamin Lennox employs high-key studio lighting against a clean white backdrop, isolating the movement of the athlete. The composition integrates graphic Chinese typography with the brand's signature aesthetic to maintain a commercial focus throughout the action-oriented imagery.
Style
Horizontal, Commercial, Action, Graphic
Techniques
High-key
Industries
Sportswear
Color
Forest Green
Pure White
Amber
Background
White Seamless, Residential Building
Context
Advertising Campaign
Associated creatives
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