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Brand
Nike
ProjectGT Cut China
Basketball player Yang Liwei captured in a dynamic motion sequence dribbling a basketball against a white seamless studio backdrop.

Nike GT Cut China 2024

Associated creatives

Benjamin Lennox
Benjamin LennoxPhotographer

Tags

yang liweifemale basketball playerasian woman basketball playernike gt cut 3basketball player dribblinggreen basketball jerseybasketball jerseywhite basketball shorts

Description

Photographed by Benjamin Lennox for Nike's GT Cut China campaign, Chinese basketball player Yang Liwei is depicted across an energetic composite action sequence. Wearing a green brushstroke-patterned jersey, white athletic shorts, and Nike G.T. Cut 3 sneakers, she is shown in mid-stride driving forward while dribbling an orange basketball. The clean high-key studio lighting casts minimal ground shadows against a pure white seamless background, complemented by bold Chinese typography and campaign branding.

Style

Horizontal, Commercial, Action, Graphic

Techniques

High-key

Industries

Sportswear

Color

Forest Green (40%)
Pure White (30%)
Amber (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign