Nike: Footlocker
Brand
Date
Oct 2023
Description
Nike and Footlocker collaborate for this commercial spot starring artist Anuel AA. The campaign places the focus on sneaker culture, tracing a narrative that moves from domestic settings to a retail environment filled with shoeboxes and neighborhood streetscapes. The project leans into an urban lifestyle aesthetic, pairing casual streetwear with heavy jewelry. Through live-action technique and natural light, the commercial utilizes dynamic camera movements to highlight the product range.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Gold
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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