Brand
ProjectFootlocker
Nike Footlocker 2023
Associated creatives
Tags
Description
This commercial video for Nike and Footlocker features artist Anuel AA in various scenes, including waking up in bed wearing heavy gold jewelry, exploring a shoe store filled with Nike shoeboxes, and interacting outdoors in a neighborhood setting. The visual sequence highlights sneaker culture and urban lifestyle apparel with dynamic camera movements and natural lighting. The project is styled with casual streetwear and distinctive accessories.