Nike’s 'Do More' campaign for the fitness and sports sector centers on the disciplined reality of athletic recovery. The film captures an intense sequence of physical therapy, focusing on the tactile nature of muscle treatment and injury maintenance in a clinical setting.
Executed through a cinematic lens, the project employs slow motion to emphasize the physical precision of the training staff. The raw, live-action footage is defined by a cool-toned palette and a tightly focused atmosphere, supported by sound design from Wave Studios NY.
