Nike: Apple Yang
Brand
Date
Apr 2024
Description
Nike spotlights the Chengdu dance community in this project featuring choreographer Apple Yang. Through a series of dynamic sequences, the film documents the intersection of digital connectivity and physical movement, grounding global fitness and sports culture in local creative expression. Directed through a cinematic lens, the project captures live-action choreography across diverse settings, from intimate studio environments to urban spaces. The edit highlights the collaborative nature of dance, incorporating mobile perspectives and social media-inspired aesthetics to mirror the modern movement of the scene.
Style
Horizontal, Action, Cinematic
Industries
Color
Navy
Pure White
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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