Brand
ProjectApple Yang
Nike Apple Yang 2024
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Description
This dynamic video project features dancer and choreographer Apple Yang showcasing the vibrant dance community in Chengdu, China. Produced for Nike, the video highlights social media dance clips, mobile interactions, and lively group choreography sessions. The cinematic framing captures Apple in various settings ranging from a contemporary living room to urban environments and dance studios. The piece emphasizes digital connectivity and the passionate exchange within modern dance culture.