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Close-up portrait of Alysa Liu smiling and making a hand gesture against a plain white background

Alysa Liu perched on a chair draped in a patterned quilt against a plain white studio background wearing cargo pants and trainers.

Alysa Liu sitting on a bed smiling with hands on head, wearing a graphic long-sleeve top and black studded belt

Alysa Liu sitting on a modern chrome chair wearing cargo pants and blue sneakers, over a purple rug.

Alysa Liu sitting on the floor leaning against a bed, wearing a black and neon green Nike top and sneakers in a bedroom setting.

Alysa Liu wearing a neon green and black jacket seated indoors near a bed with colorful pillows.

Alysa Liu resting head on a bed wearing a neon yellow top and black pants for Nike Sportswear

Nike Alysa Liu for Nike Sportswear 2026

About

In a departure from the high-stakes intensity of the ice rink, professional athlete Alysa Liu brings a refreshingly candid energy to this latest sportswear campaign for Nike. Captured by photographer Daria Kobayashi Ritch, the series leans into an intimate lifestyle aesthetic that bridges the gap between elite performance gear and everyday comfort. By trading the arena for the relaxed, lived-in atmosphere of a bedroom, the imagery creates a relatable narrative that frames Nike apparel as both functional and inherently expressive. Fashion editor and stylist Miyako Bellizzi masterfully curates the aesthetic, pairing layered textures with bold graphic prints and neon palettes to anchor the sportswear in a contemporary, streetwear-focused context. The creative execution thrives on an editorial sensibility, utilizing bright natural light to highlight the vibrant contrasts of the clothing while maintaining an approachable, authentic vibe throughout. Every frame captures Liu in moments of genuine joy or quiet composure, moving away from traditional athletic tropes toward a softer, more personal portraiture. The result is a seamless synthesis of fashion-forward styling and lifestyle photography, showcasing how the brand resonates within the private, domestic spaces of its audience. This project successfully positions the product as an essential component of a versatile, modern wardrobe, proving that true athleticism is as much about the off-duty moments as the competitive ones.