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Nike: Air Max Muse

Brand
Date

Jul 2025

Description

The Nike Air Max Muse campaign presents a focused study on athletic footwear through a series of high-contrast, studio-based images. Photographed by Benjamin Lennox, the series highlights the sneakers' sculptural design and metallic textures against stark black backdrops and geometric white platforms. Featuring Ningning and Karina of aespa, the campaign leans into a futuristic aesthetic, utilizing directional lighting and low-angle framing to enhance the dynamic silhouettes of the apparel and footwear. The styling integrates technical black garments with metallic accents, emphasizing a polished, industrial look.

Style

Commercial

Techniques

Low-key / chiaroscuro

Color
Jet Black
Background

Black Seamless

Context

Advertising Campaign

Associated creatives

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