Nike

Jul 2025

Nike’s Air Max Muse campaign presents a focused look at the latest evolution of the Air Max silhouette. Photographed by Benjamin Lennox, the series employs a high-contrast, low-key aesthetic that highlights the collection’s metallic accents and sculptural construction. The imagery leans into a futuristic visual language, utilizing directional studio lighting to carve out the subjects against deep black backgrounds. Each composition features geometric staging and dynamic, low-angle perspectives to center the footwear's metallic silver and dark industrial detailing. Featuring Ningning and Karina of aespa, the campaign captures the collection's technical design through an athletic, polished lens. The styling emphasizes a monochromatic palette with white contrast stitching and layered apparel, maintaining a cohesive look across the entire series.

Commercial

Low-key / chiaroscuro

Black Seamless

Advertising Campaign